Web Development
Web development is about more than implementing a good looking website. There are some things that you should come to expect.
- W3C standard adherence
- Search engine optimisation
- Comprehensive testing
- Functional and appealing content
- Documented planning
- Ongoing project updates and reporting
- Responsible and timely delivery
Content Management and Development
Too many websites look great when they are launched only to quickly fall out of date because there is no dedicated approach to the content. This need not be a difficult or expensive task, but it does take a committed and mindful approach.
Stay fresh, current and dedicated to your web presence with a mature approach to web maintenance.
Project Management
The most common definition of project management success is the delivery of a project on time, on budget and to specification.
End to end development knowledge and broad ranging experience provides a hub of competencies for managing projects and web teams.
Search Engine Optimisation (SEO)
To many people think that if their business name comes up in the top three of a Google search then their developer has done it's job. Not really. It means that Google has done its job.
Great SEO is about ranking high in a search with a set of key words that potential clients are likely to use. In short, its about increasing the number of visitors to your site.
Meaning, that your next set of visitors may not even know that they were looking for "fancy business name" but they sure knew they wanted to hire a car.
Communications / Copywriting
By using a voice that is open, straight to the point and uncontrived websites begin to sound human rather than machine like.
Examples:
• Queen Street Studio Press Release
• Call out for 100,000 Producers
Email Campaigns
HTML emails add a professional touch to client communications by reflecting the brand and upholding the business image.
See:
• Infocus Product Merchandising email template
• Campaign for Aon's Real News
Upgrades and Alterations
You may not require a full rebuild, rather additional content or functionality on your site.
See this example of implementing Infocus Product Merchandise's re-branding of their CMS on their website.
Open Source solutions
Open Source solutions can bring added functionality to your website for considerably less than out of the box applications and ground up builds. Depending on your site objectives customized open source solutions can provide considerable benefits.
Strategy
A good web producer will know your business and customers like you do so that your web strategies are in partnership with your other business activities.
Web strategy is about creating a tool that speaks to the business goals and client objectives alike. It's about building networks and delivering outcomes.
With all strategy, goals need to be set and measured.
